Synopsis: Effective content marketing attracts new clients to your business by demonstrating value and delivering expertise. Copywriting and content marketing aren’t some secret ploy to sell advertising space on the Internet. If content is knowledge (it is), then copywriting is the rocket-fuel that drives it. This talk will teach marketing directors and content managers how to write perfect blog posts that are readable, shareable, and encourage readers to take action. Small business owners and employees within larger companies will learn how to increase clientele with content marketing and copywriting. Inject some rocket fuel into your business by learning concrete methods of intro-level content marketing and persuasive copywriting.
Ski Run Rating: Green
Prereqs: This is a green-level course, and in order to get the most from this talk, attendees should be familiar with the desire to attract more customers.
